Liam Lunniss is one of the most talked-about names in the new generation of creatives, working across music, fashion, film and live entertainment. A Creative Director, Show Director, Producer and multidisciplinary creative collaborator based in Los Angeles, Liam is known for building cinematic performance worlds that blend movement, storytelling, camera and live experience into immersive visual spectacles.

In recent years, Liam has become increasingly sought after for large-scale creative and show direction, leading projects that combine live performance and world-building at the highest level of entertainment. So far in 2026, he has served as Creative Director (Performance) for Katseye’s Coachella debut, Creative Director for Madison Beer’s international arena production The Locket Tour, Creative Director for Alex Warren’s Fever Dream televised debut, and began the year as part of the creative team behind the Super Bowl Halftime Show for Bad Bunny, further cementing his reputation as a new force in broadcast-driven creative collaboration.

Originally from London, Liam first built his name through dance, choreography and movement direction, beginning his professional career at just 18 years old with artists including Whitney Houston and One Direction. His performance-led background became the foundation for a wider creative language rooted in emotion, atmosphere and visual storytelling.

Over the years, Liam has collaborated with artists including Kylie Minogue, Bad Bunny, Dua Lipa, FEID, Kesha, Shawn Mendes, Kali Uchis, Charli XCX, Sia, Katy Perry, J Balvin, Camila Cabello, Westlife and Kings of Leon across stadium tours, televised performances, award shows and international live events, as well as leading multiple ceremonies and mass cast productions.

His film credits in movement include the Academy Award-winning Bohemian Rhapsody and Eurovision Song Contest: The Story of Fire Saga for Netflix, as well as the upcoming arthouse feature Prima, currently in post-production, starring Faye Dunaway, Mira Sorvino, Nicola Peltz Beckham, Jack Huston and Betty Gabriel.

In television, Liam served as Creative Director and Performance Choreographer for Dance 100, alongside creative direction work for The Voice UK, the MTV Europe Music Awards, Little Big Shots UK and multiple international entertainment formats including the MTV VMA Awards, Formula One, People's Choice Awards, Nickelodeon Kids' Choice Awards, The Brit Awards, iHeartRadio Music Awards and The Masked Singer (FOX). He also is the on-screen creative producer and choreographer for KPOPPED! on Apple TV+, hosted by Psy and Megan Thee Stallion, working with artists such as The Spice Girls, ITZY, A-Teez, JO1, Kylie, J Balvin, TLC, Boyz II Men and Patti LaBelle.

Within fashion, Liam has directed movement and performance campaigns for fashion houses Missoni and GCDS, collaborating with talent including Irina Shayk, Emily Ratajkowski, Precious Lee, Birgit Kos, Alton Mason and David Gandy. His editorial work includes movement direction for multiple Vogue covers, with brands including Chanel and Louis Vuitton, as well as directing A-list talent including Orlando Bloom, Halle Bailey, Kylie Jenner, Kendall Jenner, Khloé Kardashian, Kourtney Kardashian and Brooklyn Beckham.

At the centre of Liam’s work is a strong belief in connection, collaboration and creating with intention. Known for bringing together world-class artists, creatives and production teams, he continues to collaborate with some of the biggest names and producers in global entertainment, building work that feels emotionally connected, culturally resonant and visually unforgettable.